"Media Effects" Paradigms for the Analysis of Local Television News
نویسنده
چکیده
Although television is still the dominant source, in recent years the public's consumption of news programming has shifted noticeably. While formerly audiences tuned in to the networks' national newscasts with regularity, today more people rely on local news programs than on network news. Opinion surveys recorded this shift as early as 1993 when the Roper Organization's annual survey of television viewing noted that a plurality of Americans cited local news on television as their major source of information.
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